Tourism & Payments: UAE-based venture 121 Living launched Syria’s “My Syria” super app under the Tourism Ministry, bundling hotel bookings, restaurants, transport, attractions and digital payments (Apple Pay, Google Pay, Visa/Mastercard/AmEx) to expand verified services nationwide. Regional Energy Trade: Iraq and Turkey signed/extended deals to boost oil exports via the Kirkuk–Ceyhan pipeline, aiming to diversify routes amid Strait of Hormuz disruptions. Banking: Jordan’s Arab Bank Group reported H1 2026 profit of $571m (+7%), citing fee income strength and noting a resumption of operations in Syria. Cross-border Business Links: DP World is pushing an $800m Tartous port overhaul, pitching Syria’s port as a logistics gateway for Iraq, Jordan, Lebanon and Turkey. Sanctions & Security Spillover: The U.S. issued new guidance urging Americans across the Middle East to consider leaving or prepare for short-notice departures as escalation risks rise, while airlines keep adjusting schedules amid airspace uncertainty. Local Hardship: Extreme heat is straining Syria’s water and power systems, with northeastern communities in Hasakah facing water shortages and blackouts. Camp Economy Pressure: In Idlib, displaced families are buying water by the bucket as tent temperatures soar past 50°C, adding heavy costs to already fragile livelihoods. Syria in Regional Corporate Flows: Egypt saw 2,290 newly established foreign companies from Syria in H1 2026 (42% of the total), reflecting continued business migration into the region.